Creative & Copywriting: Virtual Reality
The Ford EcoBoost is a powerful and fuel-efficient engine — but how do you communicate the benefits of a 1.0L in a market where bigger usually means better?
We gave the guests a Virtual Reality 'Honey I Shrunk The Kids' treatment. No longer bound by the laws of physics, we transported them deep inside the engine — from the vast to the microscopic — demonstrating that size is just a matter of perspective.
This VR activation was created for the Shanghai Auto Show in 2017 and has been used at Ford events ever since.
Client: Ford | Agency: Imagination Shanghai
Creative: Chris Brown and Paul Dragoni