Activation: Concepts | Copywriting
Sitting inside a Ford F-150 Raptor, guests are raised high above the show arena where they are immersed in an IMAX-style off-road competition, complete with intense race-side commentary to highlight the vehicle's unique capabilities.
Press play to watch the race (below)…
This activation debuted at the Shanghai Auto Show 2017.
Client: Ford | Agency: Imagination Shanghai
Creative: Chris Brown and Paul Dragoni