Hello,

My name’s Paul, I’m a Creative Director with global experience working across Europe, Asia, and the Middle East, specialising in concept-driven storytelling and immersive experiences.

My approach blends creative strategy, sensory design, and emerging technologies to build brand worlds you can see, touch, feel, and occasionally, taste.

I started out at a leading integrated agency in London, then spent nine years in Hong Kong, Shanghai, and Bangkok delivering campaigns for automotive, travel, and tech brands. Now based in Dubai as Creative Director at LIGHTBLUE, I lead creative across the luxury, lifestyle, and technology sectors.