GUCCI ‘THE ALCHEMIST’S GARDEN’

Creative Director | LIGHTBLUE | Dubai

An intimate, sensory world inspired by Gucci’s The Alchemist’s Garden. Unlike a traditional product showcase, guests didn’t just smell a fragrance, they were able to step inside its story.

Each room reimagined a stage of the alchemical process through scent, sound, texture and light. And at the heart of it all, a hands-on perfume workshop hosted by Gucci’s master perfumer, giving guests the opportunity to take part themselves.