GUCCI ‘THE ALCHEMIST’S GARDEN’

Creative Director | LIGHTBLUE | Dubai

To launch the new fragrance from Gucci’s The Alchemist’s Garden, we created an immersive environment for each of the four perfumes in the collection, each one interpreting a different stage of the alchemical process through scent, sound, texture and light.

And at the heart of the experience, we created a hands-on perfume workshop hosted by Gucci’s master perfumer, giving guests the opportunity to take part inthe alchemy process themselves.

SOUNDSCAPES

Agency: LIGHTBLUE
Creative Director: Paul Dragoni
3D Design: Antony Barkworth-Knight
Art Director: Keeling Turner
Project Manager: Lucy Ure
Production: Footprint