Internal Branding
Virgin is a people business, so we created 'the People Carrier' to ensure that HR people understand the brand's philosophy.
Recognising that well-motivated people are the basis of its success, Virgin felt it was time to embed its brand values in its People Departments and encourage consistency around the globe with a toolkit. The People Carrier brings HR to life with a supporting cast of characters who illustrate points, principles and techniques in a warm and friendly Virgin-like manner.
D&AD Annual: Writing for Design
Agency: StartJG London
Creative Direction: Dan Radley
Design: Lee Owens
Copywriting: Paul Dragoni