Creative Director - Pitch, Concept, Treatment, Storyboarding

xiaomi Buds 4 Pro are like 3D for your ears; total sonic immersion that places you in the heart of the action.

Having identified this immersive quality as the key message, we developed the idea of an audio safari, transporting our character from their home to a lush tropical jungle through the power of high definition spatial audio and head tracking technology,

The Buds 4 Pro were launched at the Mobile World Congress 2023 in Barcelona.

Agency: Shangye Media

Creative Director: Paul Dragoni; Creative Producer: Shuli Wang